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Articles published in 2026

Blog | Analysis and insights on post-sales, customer success and AI

The first ten customers: why a product launch hinges on delivery, not marketing

Every company instruments the promise and hopes for the delivery. Why pre-sales and professional services are the only instrument that measures whether a new product is still connected to what customers actually expect, and why most organisations find out eighteen months too late. Eighty percent. That is the share of features in the average software product that are rarely or never used, based on Pendo's analysis of feature usage across 615 subscriptions, which also estimated that publ...

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Blog – Analysis and Reflections by Mathilde Henry

A conversation amongst peers on post-sales, AI and valuation.

For CEOs, division heads, CFOs, board members and private equity operating partners who wish to engage with an executive-level analysis of post-sales SaaS, AI monetisation and transformation at C-suite level.

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