Published by mathilde Artificial Intelligence 15 0 Mathilde Henry
Here is a number your board should see before it approves next year's sales budget. The median B2B SaaS company now spends 2.00 dollars in sales and marketing to acquire 1.00 dollar of new annual recurring revenue. That figure rose 14 percent in a single year, according to Benchmarkit's 2025 SaaS Performance Metrics report, which covers roughly a thousand private companies. The bottom quartile spends 2.82 dollars. Nearly three dollars out for one dollar back, and there are more co...
