Published by mathilde Value Creation 43 0 Mathilde Henry
Customers increasingly want to buy results rather than software. The hard part is not the pricing model. It is the baseline, the decision rights, and the question almost nobody asks a board: what does owning outcomes do to what your company is worth. An executive put a question to me recently that I have not been able to put down since. If customers increasingly expect outcomes rather than software, does that change the business model over time? Today they largely buy software and service...
